Apple Hits Major Milestone – 100% Renewable Energy

In an important milestone for data center owners and operators everywhere, Apple reported that all of its data centers were now fully powered by renewable energy, including facilities in North Carolina, California, Nevada, and Oregon.

This means data centers that support services like iTunes now get 100% of their power from a combination of renewable energy purchased by the company combined with on-site generation capacity, according to the company’s latest environmental statement.

The Apple statement, available online, sets the highest of bars. Apple says its goal is to power every Apple facility, both data centers and offices, “entirely with energy from renewable sources — solar, wind, hydro, and geothermal.”

In a report filed by Datacenter Dynamics, Gary Cook, senior IT analyst at Greenpeace, said the news demonstrated progress in Apple’s commitment to a clean energy future. “Apple’s increased level of disclosure about its energy sources helps customers know that their iCloud will be powered by clean energy sources, not coal,” he said.

According to Datacenter Dynamics, “Apple doubled the size of an already huge solar array in North Carolina, buying another 100 acres of land to support the expansion. The two separate 100-acre solar arrays in Maiden, N.C. each produce 42 million kilowatt-hours (kWh) of energy annually.”

Data Center Knowledge also took note of the 100% milestone, noting “the road to renewable was a formidable one.”

This journey was accelerated when, writes Data Center Knowledge, “Greenpeace called Apple out at an Uptime Symposium saying that it and Facebook should ‘wield (its) power to alter the energy paradigm.’ Apple has since stepped up in a big way. Since 2010, it has achieved a 114 percent increase in the usage of renewable energy at corporate facilities worldwide, up to 70 percent overall from 35 percent.”

Kudos to Apple.

Improving Your Operational Efficiency – Let’s Get Right to the Point

I don’t have to tell you, there’s a lot of hype out there in the Data Center Infrastructure Management (DCIM) market right now. The technology segment is full of self-proclaimed DCIM leaders, but let’s be real. Not everyone can deliver on their promises. You need to separate the marketing hype from reality. Your job is to cut through the buzz and confirm the best course of action for your data center.

The bottom line is this:

Can DCIM help you achieve the improvements in operational efficiency that you’re looking for? How?

So let’s get right to the point about what is possible with DCIM. Rather than trying to talk about it, here are two short videos (each is less than 2 minutes) demonstrating it. I’d love to hear your feedback. Do these answer some of your questions – or just a create a host of new ones?

Eliminating ghost servers:

Achieving higher capacity utilization:

Two Minutes That Could Change Everything

I have two questions for you:

  1. Are you curious about what Data Center Infrastructure Management (DCIM) can do for your operational efficiency — your ability to manage assets, power, space, cooling, and other data center resources?
  2. Do you have 2 minutes?

A picture tells a 1,000 words. So watch this 2-minute video demo to learn how DCIM can help you:

  • Extend the life of the data center
  • Increase energy efficiency by eliminating “stranded power”
  • Lower operational costs
  • Defer and/or eliminate capital expenditures (putting smiles on both the CFO and the CIO)

Enjoy…
Click here: